My life isn’t all music concerts and sports teams. I absolutely love making images during product launch parties. I’ve work with brands such as Nutella, Disaronno, Fiji Water and many more in the past, creating images of the products and people enjoying them.
It was held at the Riverside, which is in my opinion, one of the coolest outdoor beer garden style bars in the city, as their neighbor is the Canada Malting Plant, an old and abandoned set of structures in Saint-Henri.
One of the things I love doing is rolling with the punches. I was asked to make some quick product shots of the cans in a lifestyle environment. Turns out, trying to find matching colours in the bar area wasn’t too difficult, a few themed coasters, chosing the right angle for the light, and voila!
Many Montreal influencers showed for the event, always happy to talk about new products.
A few images of the bar, the beer and the event.