Sam Adams “Wicked Easy” summer beer launch party | Riverside bar

My life isn’t all music concerts and sports teams. I absolutely love making images during product launch parties. I’ve work with brands such as Nutella, Disaronno, Fiji Water and many more in the past, creating images of the products and people enjoying them.

Not too long ago, DDMG PR (who I have been collaborating with for almost 8 years) put together a great event for Sam Adams new summer beer, Wicked Easy.

It was held at the Riverside, which is in my opinion, one of the coolest outdoor beer garden style bars in the city, as their neighbor is the Canada Malting Plant, an old and abandoned set of structures in Saint-Henri.

One of the things I love doing is rolling with the punches. I was asked to make some quick product shots of the cans in a lifestyle environment. Turns out, trying to find matching colours in the bar area wasn’t too difficult, a few themed coasters, chosing the right angle for the light, and voila!

Many Montreal influencers showed for the event, always happy to talk about new products.

A few images of the bar, the beer and the event.